Bachelor of Commerce (Marketing)

Lincoln University

Lincoln Universitys Bachelor of Commerce (Marketing major) prepares you to be the one who delivers the answers for businesses who rely on marketing to seed, then grow, their success.This degree fosters the growth of basic analytical and professional skills upon which marketing depends. Youll develop your judgement and abilities to make important decisions that will determine the future of brands, together with an understanding of what matters to consumers, society and the environment. Discover the science of persuasion, and use your talents to turn it into an art.How youll growNurture your knowledge of the ways products are designed, created, brought to market and then made famous.Learn what consumers want and dont want, together with the new expectations of brands and their parent businesses.Investigate human purchase behaviour and how it applies to marketing.Work on a real-world marketing research project in your third year of study, which adds valuable practical experience to your degree and CV. Career opportunitiesYoull be a strong candidate for marketing roles in organisations of all sizes. Your opportunities will include Market Advisor, Brand Analyst, Marketing Manager, Sales Development or Sales Manager, Strategic Marketing Management, Event Marketer, Media Planner to name just a few.

Faculty of Agribusiness and Commerce