ACP Digital Marketing and Communications

University of California - Irvine Extension (Irvine Division of Continuing Education)

As digital marketing rapidly evolves to be the central pan of marketing in today's global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and businesspeople. Gain a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at achieving business goals such as acquiring, converting, and retaining online customers.By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. Learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.

University of California, Irvine Division of Continuing Education