BA in Journalism

Baylor University

The Department of Journalism, Public Relations and New Media educates students in writing, editing, photography, videography and public relations for written and graphic communication. There are five sequences (tracks) available. Each sequence maintains the same required Journalism Core and highlights different areas within the field of journalism.The News-Editorial sequence concentrates on traditional print and broadcast media and developing reporting, writing and editing skills. The Public Relations sequence emphasizes the importance of branding and public image. The Broadcasting sequence explores broadcasting from many perspectives, including production, digital/video media and storytelling. The Advertising sequence highlights the different aspects of a career in advertising, including creative careers such as copywriting and art direction and business careers in advertising media buying, planning and sales. The Photojournalism/Videography sequence focuses more on the visual components of journalism. Available courses include:Gender, Race and MediaBroadcast Reporting and WritingAdvertising CopywritingSocial Media for Strategic CommunicationsMedia Literacy in a Democratic SocietyMedia PhotographyReporting and Writing for MediaMany students create a newsletter and magazine each year highlighting news for the University.

College of Arts and Sciences