Bachelor of Arts in Journalism and Mass Communication - Strategic Communication

University of New Mexico

The Department of Communication and Journalism at the University of New Mexico offers a Bachelor of Arts degree with a major in Journalism & Mass Communication through the College of Arts and Sciences with concentrations in either Multimedia Journalism, Strategic Communication, or Digital Field Multimedia. Our Multimedia Journalism concentration combines print, broadcasting and online journalism and helps to prepare students for a variety of careers and positions with media companies. Our Strategic Communication concentration helps to prepare students for a variety of careers in advertising and public relations fields. The Digital Field Multimedia concentration allows students to use the tools of digital media in the fields of broadcast. With the IFDM core courses, students will develop technical and creative skills while utilizing digital media technology.