Bachelor of Arts in Writing and Media

University of Alabama Birmingham - INTO USA

We live in a media-rich world, and our society needs people who can quickly and effectively create engaging digital content for all kinds of media platforms: websites, streaming video, print, social media, podcasts, and others. The BA in Writing and Media is designed to develop the skills you need to produce written media content, and market studies predict strong growth in this jobs sector.

Students in this bachelor’s program will develop the ability to:

Write effectively in a variety of contexts: creative, professional, technical, and others
Compose multimodal texts that combine different elements of communication: verbal text, graphics, audio, video, etc.
Use creativity to edit, produce, and promote digital and non-digital content
Develop proficiency with industry-standard technologies