Bachelor of Science in Business Administration in Business Analytics and Information Management

Western New England University

Big Data is helping hospitals lower costs in the operating rooms by reducing waste, marketers to use text analytics to reach target customers with pinpoint accuracy, and predictive analytics to protect consumers from eFraud. Similar examples exist in every business, and in every industry. Western New England University’s Business Analytics and Information Management major will prepare you for some of the best-paid and most exciting jobs of the future that apply Big Data. This program was designed in collaboration with SAS, the leading provider of analytics software tools and students receive SAS certification attesting to proficiency with SAS Analytics. The University is accredited by AACSB International, the leading accrediting body for business programs worldwide.

Information Technology is critical to success of today’s organizations, which need professionals who understand both business functions and information technology, making such experts with these skills sought after. Western New England's Business Analytics and Information Management major is designed to meet best practices in the field of analytics. Discipline-specific courses include Database Management, Business Analytics Theory and Practice, Multivariate & Big Data Analysis, and Applied Data Mining.

In this major, you’ll gain a solid foundation in core Business functions combined with understanding of theoretical foundations of Analytics and hands-on experience with analytics software tools. In almost all courses, you’ll have the opportunity to gain direct experience with industry standard Analytics software from vendors such as SAS, SAP, Microsoft, and IBM. To broaden your knowledge of IT and its integration with business functions, the program includes SAP certification, which is included in the core Business courses, and requires no additional coursework. In addition, you can earn a minor in Enterprise Resource Planning (ERP). The coursework for the ERP minor builds on the SAP certificate and all additional requirements can be completed within the elective courses available in the major.

College of Business