Bachelor of Science in Retailing and Consumer Science

University of Houston

Retailing and Consumer Science (RCS) at the University of Houston is a unique, on-campus/online undergraduate program for those seeking to understand consumers and retailing. It focuses on consumer-oriented business practices in the fields of retailing, technology entrepreneurship, e-tailing, sales, customer service, and public relations. Consumer orientation is key in meeting customer demand that drives business success.The RCS curriculum is designed to develop professionals who can integrate knowledge of consumers and merchandising processes and apply that knowledge to technology-based, consumer practices in merchandising, technology entrepreneurship, retailing/e-tailing, sales/customer service, and training and development.The program offers specializations in Retailing and Consumer Science, Technology Entrepreneurship, e-Tailing, Training and Development and Professional Studies. The professional studies option is designed for students who have completed an associate’s degree or an extensive content block and wish to build upon this content to complete their bachelor’s degree. The program builds on prior academic experience, providing additional knowledge in merchandising, consumer science, sales, and training and development.

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