Digital Marketing & Social Media - B.S.

Johnson and Wales University

Become a Digital Trendsetter If you’re always on top of social media trends and quick to discover the latest apps, why not transform that talent into a career? The Digital Marketing & Social Media degree at JWU Providence is designed to help you leverage your passion for digital media into a professional path. This program will give you the skills needed to create compelling content, engage audiences effectively and assist businesses in growing their online presence. You’ll explore key areas such as digital marketing, social media, advertising and graphic design. The coursework will teach you to optimize web design, develop impactful digital content and analyze user experiences. By learning how to evaluate and implement digital strategies, you’ll be prepared to help businesses make informed decisions and achieve their marketing goals. Additionally, you’ll gain practical experience with industry-standard tools and software, and stay ahead of trends by exploring emerging technologies like artificial intelligence (AI). This comprehensive approach ensures you’re well-equipped for a range of roles in digital marketing and social media, preparing you for a dynamic career in this rapidly evolving field. In this program, you’ll: Have the opportunity to earn certifications in key areas - digital marketing, social media management and project management - to build your resume. Analyze, evaluate and redesign digital marketing and/or social media strategies for local businesses. Hear from visiting industry professionals, niche influencers and successful alumni to start creating your network. Travel to major cities for site visits at boutique agencies and large corporations to get an inside look at careers in this industry. Projects for the Real World Digital Marketing & Social Media majors joined a team to help revitalize JWU Providence’s Larry Friedman Center for Entrepreneurship, also known as The Launch Pad. This included research and developing a social media strategy for The Launch Pad to reach new students and connect with the greater JWU community. Learn About The Launch PAD