Digital Marketing & Social Media - B.S.

Johnson and Wales University

The Digital Marketing & Social Media bachelor's degree program is a collaborative degree offered through the College of Engineering & Design and College of Business. This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media marketing, data collection and analytics search engine marketing content marketing screen design and content management online research mobile advertising CRM strategy and digital advertising. The program consists of a number of general studies courses and related professional studies courses, and offers professional certifications in a number of digital marketing areas.Upon completion of the program, graduates are expected to:Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.Analyze, evaluate and redesign existing digital marketing and/or social media strategies to optimize an organization’s online presence.Provide data driven solutions for the management of content in social media and online marketing campaigns.Communicate complex data sets to both technical and non-technical audiences.

College of Business