M.S. in Digital Marketing and Media

Yeshiva University

Digital marketing is impacted by algorithms you don't control. Privacy regulations limit cross-platform tracking, increasing reliance on a company’s own data and automated systems. That means digital teams must design disciplined experiments and interpret incomplete attribution metrics - because misreading performance distorts strategy, and inefficient spend compounds fast. The Katz School's master’s in digital marketing prepares you to integrate analytics, automation, and experimentation into cohesive digital strategy and scale impact across evolving media ecosystems. You'll develop the strategic, analytical and technical fluency to lead measurable digital growth initiatives. Through project-based coursework, you'll design and optimize multi-channel campaigns using enterprise platforms like Meta Ads Manager, Google Analytics 4, and Power BI analyze audience behavior and real-time performance metrics and build dashboards that measure acquisition, retention and lifetime value. You'll also use generative AI to accelerate creative development, automate experimentation, and refine targeting - while learning when human judgment must guide strategic decisions.

Katz School of Science and Health