M.S. in Marketing Analytics

Clark University

Companies everywhere are competing for smart marketers who can translate data into strategic insights and tangible business value. Our program will provide you with the knowledge and expertise to practice advanced marketing and generate data-driven insights for your organization. Through Clark’s marketing analytics program you will learn to integrate, visualize, and leverage data to generate meaningful insights. Learn how to use data to inform marketing strategy, make actionable recommendations, and help achieve business goals, propel community initiatives, and support causes you believe in.Before graduation, you will put your classroom learning to work in the real world through student projects and your internship. You will gain experience working with leading digital marketing analytics tools, and you’ll also distinguish your resume by earning two valuable certifications: the Stukent Digital Media Marketing Certification and the Google Analytics Certification.Science, technology, engineering, and mathematics (STEM) degrees are in tremendous demand across most major industries in the United States. If you graduate with a STEM-designated degree, such as the Master of Science in Marketing Analytics, you may be eligible to remain in this country for up to 36 months on Optional Practical Training (OPT).The M.S. in Marketing Analytics requires 10 units of coursework. Students must also complete an internship as part of the program. The internship is a program requirement and not part of the 10 units of coursework that must be completed. The program can be completed in one year (Fall, Spring, Summer Internship) or extended to a second academic year if the student chooses.

School of Management