Marketing Analytics (B.S.)

Illinois Institute of Technology

Develop Expertise and Skills for Your Future with Illinois Tech’s B.S. in Marketing Analytics. All types of businesses and organizations need highly trained marketing analysts and managers who know how to leverage sophisticated data analytics and market research techniques to identify, understand, and reach their key audiences. You can become one of these in-demand professionals. Illinois Tech’s B.S. in Marketing Analytics program bridges business and technology, providing you with a foundation in business fundamentals that is second to none and building your mastery of the industry-leading marketing practices and analytical skills that employers crave. Our B.S. in Marketing Analytics program has a hands-on curriculum that immerses you in analytics, covering topics such as optimization models, statistics, consumer behavior, and new product development. You’ll also build your core business competencies in accounting, economics, statistics, finance, business law, management and decision-making, operations, and entrepreneurship, as well as developing effective communication, organizational, and teamwork skills. Chicago is a global hub for data-intensive industries such as financial services, insurance, logistics, energy, advertising, and marketing. We leverage our industry contacts and our large number of alumni in the Chicago area to help you access internships, networking, and career opportunities.

Stuart School of Business