Master of Science in Hospitality and Tourism Data Analytics

University of North Texas

Take the lead on your industry's next big breakthrough with big data. Our flexible Master of Science in Hospitality and Tourism Data Analytics is offered in face-to-face and online formats. By gaining an in-depth understanding of data - learning how to collect, analyze and interpret information to gain insight and make decisions - you'll be able to improve guest experiences, increase customer loyalty, generate revenue and identify new marketing opportunities in your industry.Our courses are taught by knowledgeable and supportive faculty members with diverse educational and professional backgrounds. Faculty are actively involved in research involving data analytics, hospitality and tourism operations, legal and regulatory aspects, marketing of hospitality and tourism services, sustainability, information technology and global consumer issues impacting the hospitality and tourism industries.As a student in our program, you'll be tasked with solving complex problems, communicating effectively and creating new business strategies.Graduate coursework in areas such as research methods and applications, consumer theory, global tourism, restaurant development and hotel operations will prepare you for an in-demand career in hospitality, tourism, research, consulting or academia. You’ll examine critical subjects that the industry will face in the future, including changing demographics of the workforce and consumers technology quality management entrepreneurship restaurant and hotel development from concept to operation impact of tourism on the global economy legal requirements in lodging and restaurant management human resources and maximizing industry profits.

College of Merchandising, Hospitality and Tourism