Bachelor of Business Administration - Marketing and Communications

Monash University

This course focuses on job readiness, to give you the practical skills you need to operate effectively in business environments. It also gives you the chance to gain a business qualification from a leading university, without requiring the Year 12 maths prerequisites of many other business courses. As part of this course, you will develop strong business knowledge, while also building your expertise from day one in one or more business disciplines: Accountancy, Business administration studies, Economics and business decisions, Finance and economics, Management practice and Marketing and communications. You will also have the opportunity to undertake an internship to put your theory into practice, and enable you to graduate with work-ready skills and practical experience for your CV. A degree from an internationally recognised business school such as Monash will make you employable across the globe. You will have a broad range of career options in fields such as accounting, economics, marketing, business management, consulting, government and health care. You can use your professional skills to work in general management and operations, or become a specialist in your chosen field. High achieving students may be eligible for selection to the Monash Business School Scholars Program.Marketing is about more than just sales or advertising - its actually a dynamic, complex activity that requires excellent communications skills and focuses on providing value to both organisations and consumers. This major prepares you for the increasingly dynamic business environment, and ensures that you have the knowledge and skills to thrive in an ever-changing industry. Youll learn to draw upon marketing theory to create top-level marketing strategies and contribute to contemporary marketing challenges. Majoring in marketing and communications provides you with valuable marketing insights and key communication skills that can be used in any part of any organisation, and will equip you with skills for the broadest possible spectrum of roles.

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