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Graduate with deep knowledge and experience in your chosen business major, equipping you as a professional in your chosen discipline.Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.Combine creativity with strategic thinking to design effective campaigns.The School of Communication places emphasis on fundamental communication skills, social media management and digital analytics in the study of digital advertising.Bachelor of BusinessOur business degrees are uniquely designed to inspire you to realise your full potential, to think entrepreneurially, and to ethically and sustainably shape the future of business.Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.Graduate with deep knowledge and experience in your chosen major, equipping you as a professional in your chosen discipline. You can study accounting, advertising, economics, finance, financial planning, human resource management, international business, management, marketing, or public relations.Graduates of the business and communication double degree can find careers as media or entertainment producers, public relations consultants or international business specialists.Bachelor of Communication (Digital Advertising)Digital platforms have revolutionised advertising. There is more ability to create content tailor-made for certain demographics, facilitate ever-higher engagement with consumers, and improve measurement techniques. Brands need someone who understands how to optimise impactful messages for digital environments.This major combines creativity, strategic thinking, and problem solving to teach you how to leverage consumer insights, design effective campaigns, and measure results. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.After entering the Bachelor of Business/Bachelor of Communication, you'll start by studying a range of fundamental skills that blend cutting-edge technologies with proven communication techniques you can take into any industry. Later in your double degree, you'll be able to choose the major that best suits your dream careerCareers and outcomesForge a career in media, marketing, public relations or research.Possible careersAccountantAdvertising professionalDigital advertising strategistEconomistFinancial advisor/analystHuman resource managerInternational business specialistJournalistManagerMarketing officer/managerPublic relations officer/consultant
