Bachelor of Business - Marketing Specialisation

Victorian Institute of Technology (VIT)

The Bachelor of Business (BBus) course is designed to equip students for entry into a future business workforce requiring intellectual, research, personal, analytical, organisational, and practical skills. The BBus focuses on providing students with the knowledge and skills to comprehend the various issues that influence the business environment, and to lead and manage teams and functions in the workforce.Students have the opportunity to learn a variety of business expertise such as international management, accounting, technology, human resources, and marketing. Additionally, they gain soft skills including team building, critical thinking, problem solving, communication, and leadership.The course structure provides students a broad-based bachelor’s curriculum with a set of core units and a combination of specialised units in Accounting, Human Resource Management, International Business Management, Marketing, and Business Technology. These options enable students to target their studies to suit their personal interests, needs, and aptitudes. Students will specialise in at least one of the five areas to ensure they complete sufficient material at an AQF 7 level. Additionally, this should help in their future careers.The course structure provides students a broad-based bachelor’s curriculum with a set of core units and a combination of specialised units in Accounting, Human Resource Management, International Business Management, Marketing, and Business Technology. These options enable students to target their studies to suit their personal interests, needs, and aptitudes. Students will specialise in at least one of the five areas to ensure they complete sufficient material at an AQF 7 level. Additionally, this should help in their future careers.

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