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Marketing is a fast-paced and fluid industry, demanding the best of your business creativity when representing brands and influencing consumer behaviour. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector.

Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level.

The ICMS Bachelor of Business (Marketing) is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world. This degree is underpinned by business subjects, together with specialised marketing subjects.

Marketing and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in entrepreneurship, event management, international tourism, hospitality management and sports management. This allows you to enhance your business marketing degree with subjects that reflect your interests and ambitions.

LEARN FROM THE BEST IN THE BUSINESS

The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.

ALL ABOUT YOUR CAREER SUCCESS

The Bachelor of Business (Marketing) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

  • Strong industry relationships
  • Developing 21st century skills, such as digital literacy
  • Everybody gets to complete a work placement in a business that aligns to their preferred industry
  • Access to personal study assistance and wellness support
  • An emphasis on professionalism which includes: business cards, interview preparation, wearing 'business attire' in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV

In your final year of the Bachelor of Business (Marketing), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within marketing, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.

Marketers are creative business professionals; they create a buzz and add value to any company of which they are a part. Harness your drive and use your business savvy to lead the conversation on a global or local level.

CRICOS

101119

Pilihan kuliah

Purna Waktu (3 tahun)

Biaya kuliah
A$43.800,00 (Rp 438.000.000) per tahun
Total Tuition Fee: AUD $87,600; Tuition Fee Per Subject: AUD $3,650; AUD $14,600 for 6 Trimesters

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

Direncanakan Mei, Agustus 2022

Tempat

International College of Management, Sydney - ICMS

Northern Beaches Campus,

151 Darley Road,

MANLY,

New South Wales,

2095, SYDNEY, Australia

Online/Jarak jauh (3 tahun)

Biaya kuliah
A$43.800,00 (Rp 438.000.000) per tahun
Total Tuition Fee: AUD $87,600; Tuition Fee Per Subject: AUD $3,650; AUD $14,600 for 6 Trimesters

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

Direncanakan Mei, Agustus 2022

Persyaratan masuk

Untuk mahasiswa internasional

Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and any one of the suggested equivalent subjects, including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Investigating Science, Legal Studies, Financial Services or Business Services. ICMS does not use selection ranks for admissions. Applicants are assessed on performance in individual HSC (or equivalent) subjects and may be contacted by ICMS to attend an interview.

Entry requirements vary from country to country.

International Baccalaureate: Completed IB Diploma with a score of 24

Cambridge International Examinations or Edexcel GCE: Successful completion of GCE A-level with an aggregate of 6

BTEC: Successful completion of BTEC National Level 3 Diploma or Extended Diploma in business or related area

Certificate IV: Successful completion of Certificate Level IV qualification (under the AQF), or its equivalent.

English Language Requirements

  • IELTS (academic) - Overall 6.0; Writing 5.5; Speaking 5.5
  • TOEFL iBT -Overall 69; Writing 19; Speaking 17
  • Pearson (academic) - Overall 50; Writing 42; Speaking 42
  • TOEIC - Overall 785

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Pilihan program Pathways

Yang ditawarkan oleh universitas ini

International College of Management, Sydney - ICMS menawarkan kursus jalur persiapan untuk jurusan ini

Yang ditawarkan oleh partner lainnya

Universitas ini menerima kursus jalur persiapan dari
  • Australian Pacific College

Info tentang International College of Management

100% Lulusan ICMS mendapatkan pengalaman industri bahkan sebelum lulus kuliah.

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  • Memiliki lebih dari 2.300 mahasiswa
  • Hampir 90% Lulusan diterima bekerja di bidang yang sesuai
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