Bachelor of Communication (Accelerated) - Public Relations

Western Sydney University - Sydney City Campus

The Bachelor of Communication program covers all areas of creative communication, enabling you to understand how your field of study is connected to other disciplines. Through self-directed, team and problem-based learning strategies that require active participation in the community, you will learn to value ethical conduct, intellectual integrity, diversity and social justice principles.The Public Relations major provides you with valuable skills and knowledge in consultancy, media relations, event management, issues and crisis management and campaign development. The course focuses on the role of the public relations practitioner or adviser, and provides a theoretical framework of the industry. The major also develops a strategic understanding of the public sphere from national and international viewpoints.

074452D