Bachelor of Communication/Bachelor of Business - Public Relations

Western Sydney University

Students complete a capstone subject in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions. Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles. You will have an opportunity to apply skills and knowledge gained from this degree in a workplace setting, through an internship or an engaging work-integrated learning experience. Note: Not all subjects are available on listed campuses. The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and complete an internship placement.

School of Business

089211J