Bachelor of Communication (Digital Advertising)/Bachelor of Information Technology

Queensland University of Technology

Technology is the driver of change in the 21st century and an opportunity for you to shape the future. Build a qualification that supports your interests and career aspirations, and equips you with in-demand skills. You can develop a career in web design, graphic design, web application development, illustration, video production and post-production, game design, project management or social media management.Benefit from strong industry connections with real client projects, and opportunities for internships here and overseas. Get hands-on experience during your studies and graduate as a confident innovator in digital media. Digital platforms have revolutionised advertising. There is more ability to create content tailor-made for certain demographics, facilitate ever-higher engagement with consumers, and improve measurement techniques. Brands need someone who understands how to optimise impactful messages for digital environments.This major combines creativity, strategic thinking, and problem solving to teach you how to leverage consumer insights, design effective campaigns, and measure results. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.

Faculty of Creative Industries, Education and Social Justice

096583M