Bachelor of Communication in Public Relations and Advertising

University of Technology Sydney

Be the strategic communicator of tomorrow and launch a creative, rewarding career, crafting compelling, effective messages that matter.This professionally accredited course opens the door to careers in creative advertising and strategic public relations for corporate, government, not- for-profit organisations and communities. The degree is taught by practitioners and leading researchers in the field, who will help you build the skills needed to enter a dynamic and diverse global communication industry. Note: this course will change to the Bachelor of Communication in Public Relations and Advertising from 2026. You’ll start your studies with a range of core communication units, which will help you build an important foundational understanding of the wider discipline. You’ll research, design and produce integrated multiplatform campaigns for internal and external audiences.You’ll also gain an understanding of the practical, theoretical and ethical foundations of, and emerging trends in, a rapidly changing communication field. This course will equip you to excel as an agile, creative and collaborative strategic communication professional.Broaden your horizons through elective communication units such as Aboriginal Sydney now, intercultural communication, digital media, streaming television and much more. You can also opt to pursue a second communication major from the five on offer, enhancing your expertise.

Faculty of Arts and Social Sciences

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