Bachelor of Media Communication in Public Relations

Monash University

The Bachelor of Media Communication is a specialist degree with a choice of four specialisations in journalism, media, public relations or screen. Develop core professional communication and media content creation skills across digital media, print, radio, television, film and screen, video editing, screenwriting, radio broadcasting, video journalism, podcasting, campaign management and much more. In your final year, you’ll have the opportunity to bring together your in-depth knowledge and skills with either an internship or professional project.In this specialisation you will learn the theories of public relations and communication, understand the importance of management of stake-holder relationships and reputation, acquire skills in public opinion analysis, learn to identify and manage organisational issues, and develop a crisis management plan. This course also provides you with the skills required to research, plan, and implement a strategic public relations campaign, from objectives stakeholder identification and strategies and tactics, to budget and evaluation. You will gain an understanding of how globalisation and new media impacts public relations practices, and learn about the legal and ethical frameworks for the profession.

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