Graduate Certificate of Business (Tourism and Hospitality Marketing)

International College of Management, Sydney

An ever-changing global tourism industry needs marketing professionals with a thorough understanding of the critical role that marketing, media and promotions play in the development and success of tourism and hospitality enterprises. The Graduate Certificate of Business (Tourism and Hospitality Marketing) has been designed as a stand-alone qualification or a pathway into any of the ICMS Masters courses. The Graduate Certificate of Business (Tourism and Hospitality Marketing) focuses on developing advanced, transferable and professional attributes through a program of student-centred learning. You will study advanced conceptual and theoretical frameworks for analysing businesses – which will equip you for an immediate contribution in the competitive global business environments of marketing, tourism, travel, and hospitality. If you are already working, this short postgraduate course will allow you to up-skill, as well as providing tangible recognition of your enhanced workplace skills. Students of the Graduate Certificate of Business (Tourism and Hospitality Marketing) are required to undertake two business specific subjects and two marketing subjects – one in contemporary marketing and one in tourism and hospitality-specific marketing. Upon completion of the Graduate Certificate of Business (Tourism and Hospitality Marketing), graduates will be able to: Apply advanced knowledge of complex theoretical concepts relevant for the tourism and hospitality industry. Develop innovative, evidence-based solutions to complex tourism and hospitality business problems. Communicate and negotiate effectively with stakeholders through high-level oral and written communication, flexibly adapting to changing contexts and situations. Apply the critical elements that are involved in the successful implementation of marketing in tourism and hospitality contexts.

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