Master of Business Administration Global in Marketing

Edith Cowan University

Provides students with the skills and knowledge to think strategically when it comes to social and digital media Confidence and competence in digital and social media is crucial for all marketing industry professionals and those who own or manage a small to medium business This specialisation is designed in consultation with industry so students become proficient in the application of digital marketing technologies relevant to their careers Students participate in a range of projects which include developing a social media marketing plan and learning about digital analytics Search Engine Optimisation and artificial intelligence These skills can be applied to the development of new products and strategic marketing plans to assist in organisational success Contemporary issues facing marketing practitioners in todays local and global marketplace are also addressed so graduates are world readyEmployment opportunitiesGraduates will be equipped to further their career progression in one of the many marketing disciplines For those already in senior management the degree delivers advanced professional development in strategic areas associated with digital marketing and innovation

079116B