Master of Business Administration MICE, Tourism and Hospitality

James Cook University Brisbane (Operated by Russo Higher Education)

Stand out from the crowd with this major and manage tourism and hospitality attractions, events, and services. Learn about the strategies and standards of the hospitality and tourism industry as well as the key business areas of meetings, incentives, conferences and exhibitions (MICE).Gain the professional expertise to manage, plan, and market the food, recreation, accommodation and tourism industry. Your in-depth understanding of hospitality will allow you to create amazing travel and event experiences while meeting target goals of generating revenue, increasing brand awareness and engaging with stakeholders.

121157F