Diploma in Advertising and Marketing Communications

St Lawrence College

There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunitiesOur Learning Extends Past the Classroom:FUSE Mentorship Program, Student-run AD agency, Community client work, Case competitions, Career matching, Greg awards, Degree completion, International Exchange options, Disney internship.Your skills will be developed in an Apple-based communications center with access to the latest industry software including MAC OS applications, Final Cut Pro digital video editing software, Microsoft Office for Mac, and the Adobe Creative Cloud suite of applications. You will be exposed to and practice the complete realm of advertising communications: creative planning and media buying, direct response and digital advertising, and content development including blogging and video production. You will prepare advertising campaigns for real clients that embrace all elements of communications. You will learn how to evaluate and recommend various marketing communications solutions to resolve business problems.We offer a two-year program and a three-year option with the first two years being common to all Advertising students. Students in either stream can choose to graduate with a two-year diploma or continue with the third year to explore more deeply the full breadth and scope of integrated marketing communications a field with strong job prospects across all industries.

St. Lawrence College