Diploma in Business - Marketing - 319

Mohawk College of Applied Arts and Technology

Experiential learning including client projects, role plays, and software labs provide you with skills and confidence to excel in a variety of marketing and sales careersMeaningful combination of theory with substantial practical application in integrated marketing communications, content and digital marketing, and other areas of sales and marketing practiceFurther skill set enhancements beyond traditional marketing with courses in project management, marketing metrics, Adobe software, graphic and web design, and ethicsGrow your knowledge with up to one year of employment experience through an optional co-op program offering 3 four-month co-op work termsStudy with professors who have worked as marketing professionals and bring their expertise to the classroom.What you'll learnPrepare a comprehensive marketing plan (product, price, promotion and place recommendations) for an external businessDevelop an integrated marketing communications plan for a local non-profit organizationEnhance verbal and written communication skills as well as learn graphic and web design concepts and software as you prepare reports and presentationsDigital and content marketing strategies and tacticsSales and Customer Relationship Management conceptsEthics and sustainability practicesProject management techniques Adobe Creative Suite for BusinessBusiness-to-business marketing

Mohawk College