Ontario College Diploma in Music Business

Durham College

The Music Business program prepares students to enter any field of the music industry equipped with a solid foundation of relevant knowledge and business practices, and plenty of hands-on experience. Students learn to manage revenue streams, book tours, draft and negotiate contracts, manage artists and venues, plan and execute events, create graphics and videos, market and promote artists and merchandise, build a network, and much more. Graduates enter the industry ready and eager to become astute music industry executives, well-informed musicians/songwriters, or both.The Music Business program provides comprehensive training designed to foster the artistic and business acumen necessary for a successful career in the music industry.Throughout the program, students explore various aspects of the music industry, from understanding how to navigate complex royalty management and revenue streams to mastering the logistics of tour management and concert promotion. The program emphasizes real-world applications, allowing you to participate in practical projects such as booking live performances, coordinating with venues, and launching marketing campaigns for artists.In addition to technical skills, the program places a strong emphasis on contract negotiation and artist management. You will learn the intricacies of drafting, understanding, and negotiating contracts, ensuring artists are fairly represented, and business agreements benefit all parties involved.

Faculty of Media, Art and Design (MAD)