Ontario College Diploma Public Relations - M791

St. Clair College

Public relations is a dynamic and exciting field. Public relations specialists are expert communicators who manage and maintain a positive public image for their clients, whether it’s a politician, a large corporation, a non-profit organization or a small business. This program prepares students to competently enter the professional world of public relations with knowledge and skills that include writing for newspapers, feature articles, and preparing public and private presentations. Students will also learn how to shoot and edit professional photos, develop internal and external corporate communications plans, event plans, sponsorship plans, and learn how to handle crisis response. Social media, entrepreneurship, marketing, advertising and working with media are also elements of this in-depth program.Career OpportunitiesThe public relations specialist will be employable in a wide variety of industries including government, private business, not-for-profit agencies, hospitals, educational institutions, political parties and media.