Higher Diploma in Science in Digital Marketing

Dublin Business School

The Higher Diploma in Science in Digital Marketing is a conversion programme designed for graduates seeking to acquire essential digital marketing skills. Participants will receive practical training in key digital skills, including Digital Marketing Management and Communications, Digital Storytelling, and more. The programme emphasises developing knowledge, skills, and competencies relevant to the digital marketing profession. Communication and teamwork skills are fostered, and real-world issues in digital marketing are analysed. The programme is delivered flexibly, incorporating lectures, workshops, group work, blended learning, and guest speakers. Graduates will be equipped to evaluate digital marketing opportunities and challenges and integrate them into organisational decision-making. The programme also prepares graduates for further postgraduate studies.