MSc in Digital Marketing Practice

South East Technological University (SETU)

The SETU Waterford MSc in Digital Marketing Practice is an innovative postgraduate programme that offers existing undergraduate students, graduates currently in the workplace and international students, the opportunity to advance their specialist knowledge and develop their competences in the growing domain of digital marketing. It combines the nurturing of the student’s technical and strategic digital marketing knowledge, with considerable practice-based orientation to provide rounded industry ready graduates.The programme has already garnered considerable recognition from the business community in the region, who recognise the need for skilled digital marketing graduates and have commented favourably on the creative and practice-led nature of the MSc in Digital Marketing Practice. The programme is delivered using a combination of traditional classroom, digital laboratory and online teaching methodologies, while the Applied Business Project provides the student with the opportunity to engage in a live workplace digital marketing project.