BA (Hons) Digital Marketing and Strategy

University of East Anglia - INTO UK

Our BA Digital Marketing and Strategy course is driven by the need to equip individuals with the skills and knowledge required to navigate the digital landscape, capitalise on emerging technologies, and meet the evolving demands of current marketing roles. With the rise of the Internet, social media, and other digital platforms, having a strong online presence has become crucial for businesses. Digital marketing encompasses various strategies, such as search engine optimisation (SEO), social media marketing, content marketing, email marketing, and more.Within Norwich Business School’s suite of degrees, all undergraduates share a common first year. This structure means you’ll get a broad view of business and can be confident you're on the right course for you. As you progress through your degree, you'll be able to specialise and tailor your studies to the areas that you find most interesting and that are most relevant for your career goals. Across our fascinating core modules, you’ll explore the essentials of modern business. This will provide an excellent grounding not just in marketing and strategic areas, such as principles of marketing and managing organisations, but also in finance and accounting, understanding the business environment, and managing data in a digital world.