Cookies Kami

Kami menggunakan cookies untuk menawarkan Anda pengalaman pengguna yang lebih baik dengan konten yang terpersonalisasi, iklan yang relevan, dan fungsionalitas yang lebih canggih. Dengan mengizinkan semua cookies, Anda menyetujui penggunaan cookies sesuai kebijakan cookie. Anda dapat mengatur preferensi Anda kapan saja.

Apa yang akan saya pelajari?

About This Course

In the age of big data, companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. feedback from reviews) to improve products and services. Gaining insight from customers and understanding shifting patterns of consumer behaviour is important for companies in order to satisfy customer needs and ultimately the viability or profit-making potential of the company.

Our MSc Consumer and Digital Marketing Analytics provides the opportunity to develop knowledge, understanding and skills across the marketing function, including: brand management and loyalty, consumer behaviour, marketing communications, digital marketing and customer insight in national and international settings.

Graduates from this course will develop a broad knowledge of marketing management subjects and will be able to demonstrate specialised knowledge and analytical skills across a range of marketing and digital applications. This course is intended to prepare students for a career in marketing and digital marketing or marketing analytics more specifically.

Course Content

What will you study on this course?

You will benefit from learning a mix of fundamental theory in the marketing area and practice which includes undertaking a practical research project aimed at gaining consumer insight. You also have the opportunity to develop and enhance a range of advanced general transferable intellectual and study skills, which whilst being highly appropriate to a career in business and management generally, are not exclusive to these career choices. You will develop ypou skills through real-world marketing projects and real-world case studies.

Careers

This course is aimed at those seeking to obtain employment in a variety of careers in marketing (e.g. digital marketing, customer insight management, marketing analytics) or in general management and business in large, medium sized and small organisations both in the private and public/government sectors. Some graduates may go on to set up their own businesses, while others may progress to further postgraduate study leading to a PhD.

The job market demands students with strong analytical skills to both make sense of data and also to interpret it in line with the company/brand or strategy in place. Those seeking employment in this competitive market require not only have strong data analysis skills but also to need to be able to understand the wider role that marketing plays within the organisation. Our course recognizes and adresses this demand for graduates with this combination of skills, knowledge, and practical understanding.

Saya termasuk departemen apa?

Bangor Business School

Pilihan kuliah

Purna Waktu (1 tahun)

Biaya kuliah
To be confirmed
Tanggal mulai

Direncanakan September 2023

Tempat

Bangor University

Bangor (Wales),

LL57 2DG, Wales

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Students must hold a minimum GPA of 3.0 from a reputable university. No GRE requirement, however we do request a personal statement, transcripts and a research proposal where appropriate. Each application is assessed individually. Candidates who require additional studies in order to reach the desired level for entry onto a Masters degree will be considered for an extended Masters degree with incorporated Pre-Masters. Law students can apply directly to the Law programs at Bangor. There is no need for a previous undergraduate degree. Students who have already completed an undergraduate degree in the US (in any subject) are eligible to apply to the two-year LLB degree. This is an accelerated course allowing students to complete their LLB in two years. Students may be eligible for entry under the mature student regulations. This regulation does not require a bachelor degree. The applicants must however have obtained relevant work experience or held a position of responsibility relevant to the proposed course of study for a minimum period of 2 years prior to commencing the course. This rule does NOT apply for applicants for PhD studies, and entrants MUST have a taught postgraduate degree. Entry onto undergraduate and postgraduate programmes is dependent on academic qualifications and English Language Level. Applicants from USA need NOT provide additional evidence of English Language ability, if previous education was with English medium of instruction. Otherwise, an IELTS overall 6.0 with 5.5 in each component or equivalent is normally required (some courses may require a higher score).

Untuk mahasiswa internasional

Undergraduate degree at 2.ii (or equivalent). Applications from working professionals with non-graduate qualifications will be considered on an individual basis. It is highly desirable that candidates have work experience. For students whose first language is not English/Welsh an IELTS score of at least 6.0 (with no element below 5.5), or equivalent, is required.

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Hubungi kami