Creative Leadership Masterclass

Royal College of Art

Creative Leadership is not only a strategy, it's a transformational process, in which individuals tap into their inner creativity, connecting with others towards realising collective vision and goals for projects.

The term ‘creative leadership’ has gained traction over the last decade, often associated with a style of leadership that encourages creativity in devising new business strategies and models, in organisational development and change management, in building environments and teams that use creative processes to innovate products and services. In the creative industries, ‘creative leadership’ is synonymous with visionary thinking and pioneering approaches.

You will learn to:

• • Practice Creative Leadership on an individual and collective level.
  • Apply the attributes, tools and frameworks of Creative Leadership in your personal and professional development.
  • Recognise and address the need for Empathy, Clarity and Creativity in your interactions with colleagues, clients and partners.
  • Understand the value of these leadership attributes in ideation, research and project delivery.