Digital Marketing - BA (Hons)

University Academy 92 (UA92)

The new Digital Marketing degree course will develop your knowledge and skills in marketing communications, reflecting the changes in industry demand for specialist digital marketeers. As a graduate with a Digital Marketing degree, you could have a successful career as a Digital Marketing professional or specialise in a specific area such as content, SEO, Social Media, email, PR and Communications or Web Design. By studying Digital Marketing at degree level, you will develop a solid understanding of the role of marketing within an organisation. You will learn about fundamental marketing processes and developments within contemporary digital marketing to become an expert in planning, executing and evaluating digital marketing campaigns. This course involves a significant amount of practical application and the opportunity to experience live client projects and case studies. You will also: Examine current issues in marketing management and design and the growing ethical issues in online marketing. Understand the key concepts in marketing research including quantitative and qualitative research methods. Develop skills to commission, manage, interpret and use marketing information Explore a range of communication tools in a Digital Marketeers toolbox, such as Advertising, Direct Marketing, Personal Selling, PR and publicity Learn how to develop a content strategy and the best practices when writing and designing for Digital, including websites, e-newsletters, social media or news articles and understand them.Become an expert in planning, executing and evaluating digital marketing campaigns.

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