Digital Marketing Management MSc

Coventry University

Imagine shaping the future of business with your skills. As the industry evolves, mastering digital marketing is essential for thriving in today’s interconnected world. Key course content includes: content marketing and brand storytelling, integrated digital campaigns, omnichannel strategies, community building, big data, marketing analytics for strategic decision-making and crisis management inclusivity, social responsibility and environmental sustainability, funding and scaling green start-ups through digital marketing, digital green branding, and digital innovations for environmental and social change digital campaign design, execution, evaluation and management, applying marketing concepts to real-world scenarios using analytics to drive digital marketing decisions.Please use the official Coventry University website as your main source of information as our courses are subject to change throughout the year.