Fashion Business and Buying - BA (Hons)

Istituto Marangoni London

These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.Specialise in fashion buying and decide what’s in store next season. Professional fashion buyers know how to select a balanced combination of products and brands that fully satisfy company sales targets, consumer demands, and market needs, planning and following strategic buying processes that are essential when taking a collection from the design showroom to the store. This three year full time course forms business professionals with core fashion buying skills covering all sectors of the fashion and luxury markets.A Fashion Business & Buying BA program focuses on the business side of the fashion industry. In this program, students will learn about the processes involved in buying and merchandising, as well as the fundamentals of running a successful fashion business. The curriculum typically includes courses in marketing, consumer behavior, fashion forecasting, branding and advertising, merchandising, supply chain management, e-commerce, and retail management. Additionally, students will have the opportunity to take courses that specialize in areas such as sustainability, fashion technology, and innovative business. Graduates of this program can pursue careers as buyers, merchandisers, marketing and sales managers, product developers, and retail managers in the fashion industry. In addition to classroom instruction, most Fashion Business BA programs offer practical experience through internships and consultancy projects. By the end of the program, students should be well-equipped with the skills and knowledge to succeed in a variety of fashion-related careers.

Fashion