MSc Business Analytics

University of Exeter

Become skilled in supporting managers to make data driven decisions about the daily running of a business through analysis of data from social media and marketing as well as using techniques in optimisation and forecasting. This flexible programme with strong theoretical foundations suits those looking for a career in business analytics as well as those wishing to go on to study a PhD. The basis of our course ensures you have an excellent understanding of business analytics, basic programming and mathematics skills alongside expertise in presenting and communicating data to managers. You can choose from modules in areas such as Marketing Analytics, Strategic & HR Analytics, Operations Analytics, and Environmental Analytics enabling you to curate a degree that supports your career aspirations. Your employability skills will be enhanced throughout the programme, finishing with a Business Project module using real data to address a real organisational problem. High achieving students have the opportunity to apply for the Quantitative Techniques for Economics and Management (QTEM) programme which includes an internship and semester abroad.

Business and Management