MSc in Digital Marketing and Advertising

University of Hull

If navigating the ever-evolving digital landscapes sounds interesting, build on your digital marketing and advertising management knowledge with our MSc Digital Marketing and Advertising course.The programme combines two areas of digital marketing and advertising together and provides an authentic learning experience. This will enable you to become a trailblazer in the creative marketing and advertising world.Through a hands-on approach, you’ll delve into the world of digital marketing strategy, social media marketing and analysis, learning all about CX (customer experience) online. Learn all about influencer marketing and the ever-evolving landscape of online advertising, helping you develop valuable skills for today’s business environment.By delving into these areas, you’ll also develop an understanding of key marketing aspects such as strategic marketing, consumer behaviour and engagement, advertising campaigns and media management, and ethics.You’ll be studying in the Business School which has the largest lecture theatre on campus, as well as giving you direct access to dedicated computer suites.Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) also mean you’ll be learning in a Business School that’s part of an exclusive club – only around 2% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.

Faculty of Business, Law and Politics