MSc International Tourism and Events Management (16 Months)

Glasgow Caledonian University

Tourism and events play a crucial role in promoting destinations, driving social and economic development, and shaping global experiences.As destinations increasingly adopt event-led strategies to enhance their visibility and reputation, demand is growing for professionals with expertise across both sectors. The global tourism and events industry continues to evolve as traveller expectations change and destinations compete to attract visitors, investment and international attention.This creates exciting opportunities for graduates with the skills to understand, manage and respond to these challenges.Our MSc International Tourism and Events Management course develops the strategic, analytical and practical management skills essential for success within the global tourism and events sectors.You'll explore the relationship between tourism, events and destination development. You'll examine the strategies that shape successful destinations, visitor experiences and event programmes.At GCU, learning goes beyond the classroom. You'll gain hands-on experience by organising live events, working on industry-led simulations, and engaging directly with professionals through guest lectures from experts across tourism, events and hospitality.Glasgow and Scotland are recognised as leading tourism and event destinations. This creates opportunities to gain valuable industry experience while you study. Supported by our academics and careers team, you can volunteer and apply for paid roles across the tourism, events and hospitality sectors. Previous MSc students have gained experience at major events including the Commonwealth Games and UEFA European Championship.You'll also build valuable industry connections through networking events and masterclasses. These feature professionals working in:destination managementtourism consultancyevent activationsportshospitalitypolicyMeetings, Incentives, Conferences and Exhibitions (MICE).As part of GCU's commitment to the Common Good, you'll be encouraged to consider the wider social, economic and environmental impact of tourism and events. This will help you develop the integrity, responsibility and professional awareness valued by organisations across the sector.This combination of academic insight, industry engagement and real-world application will help you build the knowledge, experience and professional networks needed to pursue opportunities across the global tourism and events industry.

Department of Business Management