MSc Marketing and Business Analytics

University of Exeter

The MSc Marketing and Business Analytics offers a dynamic curriculum that blends core marketing theory with advanced analytical techniques. By developing your ability to collect, analyse and interpret data from various sources, you will be empowered to make informed, data-driven marketing decisions that drive business growth and success. Moreover, the course fosters the development of transferable skills such as analysis, problem-solving and resilience, ensuring you are well-equipped for success in dynamic marketing roles across various industries. Modules introduce the latest technologies shaping the industry. In your final term, you can tailor your learning through two pathways: a consulting project working with real businesses on live marketing challenges, or a business project focused on business analytics applications. Both options allow you to apply classroom knowledge to real-world contexts, building practical experience highly valued by employers. The course ensures a balance of theory and practice, preparing you to bridge creative marketing strategy with the analytical precision demanded in today’s marketplace.

Business and Management