Strategic Communication MSc

University of Liverpool

Study in a department currently ranked within the world top 75 and 5th in the UK for Communication (Shanghai Global Rankings of Academic Subjects 2025). The MSc Strategic Communication offers a cross-disciplinary education with a distinctive focus on: How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their reputation and trustworthiness, especially in crisis situations. The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning. The contexts and practices strategic communication (e.g. financial communication and investor relations political campaigns crisis management branding, policy change, takeover and mergers): how they are shaped through discourse strategies and how discourse strategies affect them. The course combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change. You will learn how to define communication issues and objectives in line with organisational goals to analyse contexts, situations and audiences to design spoken and written communication that are at the same time sound, persuasive and compliant with legal and ethical requirements to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders. Practical projects include a variety of activities such as designing and delivering effective public speeches, building digital media campaigns and writing of digital communications for live briefs. The programme creates many opportunities for interaction with communication experts and leaders enabling you to familiarise yourself with relevant professional contexts and learn more about current challenges in strategic communication practices. Through the final project, you will have the opportunity to develop an empirical or theoretical dissertation or to develop a research project in collaboration with an organisation.

Faculty of Humanities and Social Sciences