Associate of Science in Marketing and Sales

Peralta Community College District

The marketing and sales program trains students for high-demand careers in Merchandising, Sales and Customer Service, Planning and Promotions, Advertising and Public Relations.Every organization in our highly-competitive business environment needs to be able to understand consumer behavior, identify consumer needs, and then develop strategies to meet those needs. This program provides students with the skills to meet those needs.Program Learning OutcomesEvaluate the variables of the marketing mix of a business.Develop a sales plan using each of the stages of the selling process.Apply college level critical thinking, research, and problem solving techniques for the completion of business based reports and writing assignments.

Laney College