Apa yang akan saya pelajari?

Understanding the dynamic marketplace and the needs of consumers is critical for business success in the 21st century. Marketing involves the study of new product development, marketing research, analysis of distribution systems, determination of pricing policies, predictions of consumer behaviour, promotion of products and ideas, and business relationships.

The program prepares students for professional careers in a wide variety of marketing functions within business and not-for-profit organizations. The marketing program is designed to enable students to develop the creative, analytical and communication skills necessary to succeed in Marketing. Students also hone vital skills in product and service promotion, distribution, buyer behaviour and market research.

Marketing courses focus on integrating theory and practical applications through the use of cases and through hands-on field projects. The broad range of career opportunities available for students pursuing this major includes market research, product management, advertising, public relations, corporate communications, and sales. In addition to varied professional options, jobs in marketing often evolve into positions of considerable responsibility, which provide excellent preparation for upper management opportunities in all types of organizations.

As a marketing major, you will develop the creative, analytical and communication skills necessary to succeed in the field. You also will develop competencies in product and service promotion, distribution, buyer behaviour and market research. Marketing courses focus on integrating theory and practical applications through the use of cases, computer simulations, and through hands-on field projects.

Recent graduates are pursuing marketing careers at companies such as Sony Music, Grey Advertising and Saatchi & Saatchi.

Saya termasuk departemen apa?

School of Business, Public Administration and Information Sciences

Pilihan kuliah

Purna Waktu (120 jam kredit)

Biaya kuliah
US$37.926,00 (Rp 541.800.000) per tahun
The given tuition fee is for 24-36 credits; USD $1,183 per credit (below 12 or over 18 per term)
Tanggal mulai

Direncanakan September 2022

Tempat

School of Business, Public Administration and Information Sciences

1 University Plaza,

BROOKLYN,

New York,

11201, United States

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

All international applicants are required to submit the following: High School transcripts or its equivalent.

Untuk mahasiswa internasional

Undergraduate Applicants must submit the High School transcripts.

Minimum Scores for full admission:

TOEFL: 75

IELTS 6.0

We have rolling admissions. This means that you can apply up until the beginning of the semester. As an international student it is important to apply as soon as possible so that you have plenty of time to get your visa.

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

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