Bachelor of Arts in Advertising

University of Idaho

From billboards to television to social media, advertising is everywhere. In this program, you will develop a versatile set of skills to be successful in this evolving media landscape. Advertising students learn to write, create, sell, schedule and produce media messages to promote products and services. Advertising professionals must be more creative and strategic than ever. In this major, you'll develop a versatile set of skills in the creative process: writing, promotion, account management, marketing, graphic design and digital media. You will study all aspects of advertising, from concept development to production to media planning and buying.

College of Letters, Arts and Social Sciences