Bachelor of Arts in Business Administration - Marketing and Information Systems

California State University - Fullerton

The Bachelor of Arts in Business Administration provides a thorough education in the theory and practice of business. The degree provides an understanding of multiple business disciplines, and upon completing the degree, graduates will have the competency to make sound business decisions through effective, evidence-based analysis, interpretation, problem-solving and reasoning. The program emphasizes interpersonal skill-development, including the ability to write and orally communicate ideas and solutions in both business and non-business settings. Students also learn to recognize and apply concepts related to group motivation and conflict. Emphasis is also placed on the skills to use quantitative data, appropriate techniques and models to contextualize, address and analyze business problems and support business decisions. In a global sense, students also learn to understand legal, multicultural, political and ethical issues related to business. Grades and Residence: Maintain a minimum 2.0 grade point average in all college level units attempted, all units attempted at CSUF, all units attempted in the major and all units attempted in the concentration. Earn a ''C'' (2.0) or better in each core course. A ''C-'' (1.7) or lower is not a passing grade. Take all required core and concentration courses in the College of Business and Economics for a letter grade (A, B, C, D, F). The exceptions are calculus courses, which may be taken under the Credit/No Credit grading option however, if it is also taken to meet general education requirements then it must be taken for a letter grade. A minimum 30 units in the major and at least one-half of the units in the concentration (except Accounting, which requires 15) must be taken in residence in the College of Business and Economics at least 15 of the last 24 units taken before graduation must be in residence in the College of Business and Economics. Marketing and Information Systems Concentration (33 units): In today’s high-tech world, marketing has a strong connection with information technology. The Marketing and Information Systems concentration gives students a versatile foundation in both fields. It creates a bridge between consumers, business and information. The concentration is increasingly popular, with more companies seeing the value of quantitative skills in marketing. Students learn the creative and analytical science needed to succeed in an increasing technological workforce. Courses reflect the latest in business trends, including social media marketing and analytics, database management, marketing research, marketing strategy and business intelligence and teach how to design a database, retrieve data from a database, analyze the data, and design/build systems that generate/analyze/store marketing and sales data and design targeted campaigns to reach your customers. Students gain insight into the technical and consumer sides of marketing, and skills that prepare them for a variety of careers in an even wider range of companies and industries. Possible job positions include marketing technology analyst, marketing operations analyst, marketing project specialist, digital marketing manager, search and social media marketing manager.

College of Business and Economics