Bachelor of Business Administration in Business Data Analytics

University of Akron

Our program is interdisciplinary and hands-on. You’ll build a solid foundation in business and economics while developing the data analysis skills needed to answer real-world business questions. Students tailor their degree by choosing a specialized analytics track in marketing analytics, supply chain analytics, or financial analytics, allowing you to align your studies with your career interests. You’ll also gain proficiency in the data analytics software and tools used by employers, while strengthening critical thinking and communication skills that are essential for success. You’ll learn from faculty who are experts in their fields and passionate about teaching, and you’ll connect with employers through internships, networking events, career fairs, and experiential learning opportunities. Outside the classroom, Business Data Analytics majors engage with peers and industry professionals through student organizations and events that build both skills and community. As an undergraduate student in business data analytics at The University of Akron, you can also boost your employment opportunities and earning potential with our accelerated program. You’ll graduate with a bachelor’s in business data analytics AND master of science in economics degree in less time - saving you time and money in the long run.

College of Business