Bachelor of Music Major in Music Management

University of the Pacific

The Bachelor of Music degree with Emphasis in Music Management provides a comprehensive professional music degree that combines intensive study of music with studies in music management, including music production, music publishing, copyright, licensing, income and royalty stream analysis, business fundamentals and general education classes. Each student will complete a self-designed Senior Project which demonstrates their proficiency in the major field. Students must complete a minimum of 120 units with a Pacific cumulative and program grade point average of 2.0 in order to earn the Bachelor of Music degree with a major in music management.MusicianshipMaintain/develop musical and supporting skills as needed to interact with performance musicians.In a recording studio or live performance setting, show facility with musical concepts and equipment.Play primary instrument in ensemble and solo performanceAnalytical, Problem-Solving and Communicative SkillsAccess, analyze, evaluate, synthesize and present information using a variety of methods including computer-based media.Make informed judgments and solve problems using evidence and reasoned analysis in the context of music industry topics.Adapt message and media to the audience.Fundamental Music Industry Theory and PracticeUse basic understanding of music industry business, legal, marketing and operational practices to articulate and recommend consideration of viable change to an existing business strategy.Select and Use TechnologyStay abreast of and use technology to carry out music management tasks.Select and use the current range of professional music industry software to complete office-related tasks.Identify, learn, and appropriately apply available emerging technologies in the music and entertainment-based industry, especially as they relate to the creation, promotion and distribution of intellectual property.EntrepreneurshipEngage in entrepreneurial activities that apply critical knowledge of the music industry.Demonstrate understanding of the overall functions and structures of the current music industry including music production, copyright law, publishing, contracts, and licensingIdentify and analyze major trends and events in the history of the music industry.Identify general aspects of the various niches within the industry.Distinguish/describe the structure and operations within the student’s industry area of interest.Use knowledge of the music industry niches, structures, and trends to articulate a clear and reasoned approach to pursuing one’s own career and personal objectivesProactively articulate and engage in networking opportunitiesEthical SensitivityIdentify ethical conflicts and articulate how own values are connected to the application of professional standards of conduct.Identify sources of ethical conflicts in case examplesAnalyze and explain professional standards of ethical conduct in the music industryArticulate sources of own values and connect to decision-making preferencesCollaborative CoordinationDemonstrate interpersonal skills critical for success in team or collaborative environments.Articulate organizational structures typical to the music industry that shape decision-makingIdentify when collaborative decisions and/or teamwork is neededDraw out the perspectives of others critical to the task and decision-makingSeek and use input from others to develop joint and sustainable initiatives and problem solutionsSet-up meetings (or other coordination opportunities) and monitor and appropriately work with time constraints on team problem solving

Conservatory of Music