Bachelor of Science in Business Administration - Marketing - Marketing Research and Analytics

Oklahoma State University

The marketing research and analytics option allows students to gain insights and understanding into how analytics can help managers understand their businesses and customer behavior, which has taken on an important role in many companies. Marketing research and analytics is one of the fastest growing and most influential aspects of marketing involving data and the information it can yield for making better marketing decisions.Marketing is fundamentally about building relationships and trust to help customers solve their problems in ways that benefit everyone. In the course of doing this, marketers do research, use analytics, create and manage many types of communication, engage in and manage professional selling, determine pricing strategies and develop distribution channels.From startups to large corporations, firms need marketers. The U.S. Bureau of Labor predicts faster than average growth for marketing manager jobs through 2029. Marketers play an important and strategic role in the organizations they serve, from helping determine strategic direction, providing key leadership, engaging customers, driving revenue to launching innovative new products and services. Our faculty members bring their knowledge and experience into the classroom, equipping students to think critically about all aspects of marketing.