Bachelor of Science in Business Administration - Marketing

University of Missouri - St. Louis

Drive growth by creating demand with UMSL’s marketing majorEarn your Bachelor of Science in Business Administration with a Marketing emphasis and prepare for an exciting career in a growing field.As a marketing major, you’ll learn the latest techniques, strategies and skills in traditional, digital and social media marketing. Using the four P’s - product, price, place and promotion - you’ll discover how to develop effective marketing campaigns to meet consumer wants and needs. You’ll also research consumer trends and find the best ways to promote a product, service or experience.UMSL’s bachelor’s degree in marketing will prepare you for success in an ever-changing digital world. You’ll take courses in content creation, e-commerce, search optimization, search marketing, paid advertising and social media, and get hands-on experience with the latest marketing software, including HubSpot, Salesforce and Google Analytics.As an UMSL marketing major, you’ll learn about much more than marketing. Our marketing degree program includes at least 48 credit hours in business instruction. You’ll get courses in accounting, analytics and statistics, financial and supply chain management and so much more - giving you a competitive advantage for top jobs in the marketing field.

College of Business Administration