Bachelor of Science in Business Administration - Marketing

University of La Verne

The College of Business and Public Management prepares students to become effective leaders and managers in a rapidly changing global environment. Our programs emphasize hands-on learning experiences that address the needs of today’s students. Whether you are an undergraduate, graduate student or a working adult looking to enhance your professional career with a certificate, you will learn how to strategize and use the latest technologies to solve real-world problems and enter the workforce career-ready.This concentration examines the tools and techniques used to determine the needs of individuals or segments of society to provide the most effective means of informing customers of the availability of goods and services, and to deliver such goods and services.